Established since 2001

Our legacy is built on a vision to create captivating pieces that inspire reverence and elevate personal style. Discover the timeless elegance of our jewellery, where every piece is a masterpiece waiting to adorn your story

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Contact Us

Please email us at info@hsjewellers.co.uk for any enquiries.

About Us

Welcome to Swarna Jewellers, where tradition meets innovation. Our story is deeply rooted in the rich heritage of Asian craftsmanship, passed down through generations of master jewellers. Our family has been synonymous with excellence in the art of jewellery-making, specialising in 22ct gold and precious gemstones for countless decades.

Our Heritage

For centuries, the name Swarna has been a hallmark of quality and trust in the jewellery industry. Our ancestors were renowned for their unparalleled expertise in working with precious metals and stones. This rich legacy of craftsmanship, passion, and dedication has been our guiding light, inspiring us to uphold the highest standards in everything we create.

Our Mission

At Swarna Jewellers, we believe that exquisite jewellery should be accessible to everyone. Our mission is to bridge the gap between luxury and affordability by offering stunning imitation jewellery that mirrors the splendor of precious metals and gemstones. We are committed to delivering pieces that not only captivate the eye but also maintain the high quality and excellent finishing you would expect from fine jewellery.

What Sets Us Apart

  • Heritage and Expertise: With a lineage steeped in the tradition of jewellery-making, we bring generations of knowledge and skill to each piece we create.
  • Quality and Craftsmanship: Our imitation jewellery is crafted with meticulous attention to detail, ensuring that every item exudes the same beauty and durability as pieces made from precious metals and stones.
  • Affordability and Accessibility: We strive to make high-quality jewellery accessible to all, allowing more people to experience the joy of wearing exquisite designs without compromising on quality.

Our Collection

Explore our diverse range of jewellery that celebrates both traditional and contemporary designs. From intricately crafted necklaces and elegant earrings to stunning bracelets and rings, our collection offers something for every occasion and style.

Thank you for choosing Swarna Jewellers. We are honored to be a part of your journey and to bring a touch of elegance and tradition into your life.

Connect with Us

Stay connected with us through our social media channels and be the first to know about our latest collections, exclusive offers, and more. Join the Swarna Jewellers family and experience the legacy of excellence in every piece.


Swarna Jewellers
A Tradition of Excellence. A Promise of Quality.

Frequently Asked Questions

Q: What is imitation jewellery? A: Imitation jewellery, also known as fashion jewellery or costume jewellery, refers to jewellery pieces made from non-precious materials that mimic the appearance of genuine gemstones, precious metals, and other high-end materials. It offers an affordable alternative to fine jewellery while still maintaining style and quality.

Q: Is imitation jewellery of good quality? A: Yes, at our store, we take pride in offering high-quality imitation jewellery. Each piece is crafted with attention to detail and designed to replicate the elegance and allure of genuine jewellery. We use premium materials and follow strict quality control measures to ensure that our imitation jewellery meets our standards of excellence.

Q: Will the imitation jewellery tarnish or fade over time? A: Our imitation jewellery is designed to withstand regular wear and maintain its beauty over time. However, it is important to follow proper care instructions to ensure its longevity. Avoid exposing the jewellery to harsh chemicals, moisture, and excessive sunlight. Additionally, store your imitation jewellery in a clean, dry place when not in use to prevent tarnishing or fading.

Q: Can I wear imitation jewellery if I have sensitive skin? A: Yes, our imitation jewellery is generally suitable for individuals with sensitive skin. We prioritise using hypoallergenic materials that minimise the risk of irritation or allergic reactions. However, each person's sensitivity may vary, so we recommend monitoring your skin's reaction when wearing new jewellery pieces.

Q: How should I clean and maintain imitation jewellery? A: To clean your imitation jewellery, gently wipe it with a soft, lint-free cloth after each use to remove any dirt or oils. Avoid using harsh chemicals or abrasive materials, as they can damage the jewellery's finish. If necessary, you can lightly dampen the cloth with water or use a mild soap solution for more thorough cleaning. Remember to dry the jewellery thoroughly before storing it.

Q: Can I return or exchange imitation jewellery? A: We want you to be completely satisfied with your purchase. If you are not satisfied with your imitation jewellery, please contact our customer service within 15 days of receiving your order. We will be happy to assist you with returns or exchanges following our return policy guidelines. Please note that personalised or custom-made jewellery may have different return conditions.

Q: Do you offer warranty or guarantees on your imitation jewellery? A: Yes, we stand behind the quality of our imitation jewellery. We offer a 30 day warranty against manufacturing defects. If you encounter any issues with your jewellery within the warranty period, please contact our customer service, and we will work to resolve the matter promptly.